Sohom Mukherjee | Revenue Leak Architect, Head of Growth & CMO across Asia

About

The Growth Strategist Who Finds What Your Brand Is Bleeding.

Most premium hospitality and wellness brands don't have a marketing problem. They have a systems problem that marketing keeps getting blamed for.

I created the Revenue Leak Architecture as a structured response to a pattern I kept seeing: premium brands with strong operations and loyal customers losing revenue through structural gaps that traditional consultants were not designed to find.

Current Focus

Consulting engagements run through Generation Beta, the agency I founded to deliver the Revenue Leak Architecture for premium hospitality, wellness, and F&B brands.

In parallel, open to senior CMO and Head of Growth roles across Asia.

The Revenue Leak Architecture

Creator of the Revenue Leak Architecture.

The RLA helps a business owner stand back far enough to see the whole operation simultaneously. Most consultants fix one part — marketing, operations, or pricing. The RLA audits all three layers at the same time: digital presence, live customer experience, and operational and financial structure. Revenue leaks are almost never where the owner thinks they are.

Digital and Brand Audit

Full review of digital assets including website UX efficiency, funnel flow, messaging alignment, SEO, marketing ROI, tech stack integration, and data tracking. We find where digital spend generates no compounding return and benchmark every finding against how your top competitors show up digitally.

Website UXFunnel FlowMarketing ROITech StackData AnalyticsCompetitive Benchmarking

Live Experience Audit

Trained ghost shoppers physically engage your business as real customers. We test booking processes, customer service quality, follow-up sequences, and staff behaviour, then run the same ghost shopping exercise on your top competitors. You learn exactly how far behind or ahead you are.

Ghost ShoppingCX TestingBooking FlowFollow-UpReview AnalysisCompetitor Experience

Operational and Financial Audit

We go inside the business. Past revenue data, expense patterns, internal team bottlenecks, department silos, and capacity constraints are all examined. Growth built on a broken operation fails the moment it scales. We also map competitor pricing architecture and market positioning so you can see where the operational opportunity actually sits.

Revenue DataExpense AnalysisOps BottlenecksTeam StructureCapacity PlanningMarket Positioning

Work

Two engagements. Real numbers.

WellnessPhuket, ThailandOngoing Engagement

46% Revenue Growth, Year One

Behavioral audit identified pricing gaps, booking friction, and under-monetised corporate partnerships. Embedded growth leadership ongoing since 2023.

Embedded ConsultingPricing StrategyPartnership Development

HospitalityPhuket, Thailand15-Day Diagnostic

18% Booking Conversion Uplift

A 15-day behavioral audit delivered a complete revenue leak map across 6 operational areas. Client implemented 4 of 6 recommendations within 90 days.

15-Day DiagnosticOperational AuditImplementation Support

Work History

Across India and Southeast Asia.

2022 – Present·Bangkok & Phuket

Founder & Lead Strategist

Generation Beta (betagrowthpartners.com)

Founded the agency to deliver the Revenue Leak Architecture for premium hospitality, wellness, and F&B brands across Asia. Engagements range from 15-day behavioural diagnostics to multi-year embedded growth partnerships. Active.

2018 – 2022·Kolkata

Co-Founder and Director

Digital Agency

Co-founded and directed a performance-focused digital agency serving hospitality, retail, and healthcare clients across India. Led strategy, business development, and client growth.

2019 – 2020·Eastern India

Area Sales Manager

National FMCG Brand

College placement role managing distributor networks and field sales teams across a multi-state territory. Worked at both retail and distribution level. Consistently delivered above-target revenue growth.

Education

MBA, Digital Marketing

Specialisation in Behavioural Psychology, Business Strategy, and Growth Systems.

Writing

Selected Writing.

All articles published on betagrowthpartners.com.

27 April 2026

The Demand Was Already There

A Bangkok aesthetics clinic was burning 60,000 baht a month on ads and blaming the campaigns for poor results. Nine days of forensic work revealed the campaigns were fine. The leak was everywhere else: 43% of DMs unanswered within 24 hours, an 11-field booking form abandoned by 71% of visitors, missed calls vanishing into a voicemail that was never set up. We fixed none of the ads. Bookings rose 90% in three months on the same spend.

20 April 2026

Too Much Menu

Why your wellness menu is killing revenue. A live audit of premium spas across Bangkok, Chiang Mai, Phuket, and Bali reveals how 60-plus treatment options trigger choice paralysis at reception, push high-intent guests toward the cheapest signature massage, and create a feedback loop that misreads the symptom as price sensitivity. One Andaman-coast property cut its visible menu from 51 items to 7 programs and lifted average treatment spend by 41% in four months. The fix is not fewer treatments. It is moving the choice out of the lobby and into the consultation room.

13 April 2026

What the Digital Audit Layer Should Tell You

Most consultants audit the third of the system that's easiest to game. Here's what the digital layer reveals when you stop optimizing the channel and start treating it as the first fifty decisions a stranger makes about your brand.

Contact

Work together.

Two ways in, depending on what you need.

Consulting via Generation Beta

For premium hospitality, wellness, and F&B brands across Asia. Delivered through the agency.

Start a Diagnostic

Senior In-House Roles

CMO and Head of Growth roles across Asia. Direct reach.

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